About the Event

In 2022, marketers invested 46% more in performance compared to 31% more in brand building, according to a WARC survey. Amidst the global economic uncertainty, industry leaders believe that measuring and demonstrating marketing impact will be crucial for driving sustainable growth in 2023.

Join WARC and TikTok experts to explore how your brand can leverage the power of entertainment, holistically plan and measure short-term and long-term impact to drive business growth and deliver better marketing effectiveness. We can't wait to see you on April 12, Wednesday!

Agenda:

1. Report highlights and sharing by WARC experts

2. Panel discussion featuring TikTok team & clients, moderated by a WARC expert

Date:
Wednesday, 12th April 2023

Time:
10am - 11am ID/TH/VN [GMT+7]
11am - 12pm SG/MY/PH [GMT+8]
2PM - 3PM AUNZ [GMT+11]

Format:
Live Webinar via Zoom

Register Now!

A confirmation email with the webinar link will be sent upon your registration.

When entertainment meets effectiveness: A guide to maximising impact

Date:

Tuesday

21

June

Time:

10:30AM

-

12:15PM

BST

Join experts from both WARC and TikTok to discover how you can unlock the power of entertainment (content, culture and commerce) helps brands to grow, with increasing time spent, engagement and purchases. Combine content and community through shoppertainment to create highly immersive shopping experiences.

Register now

About the event

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FAQs

How do I access the event?

When you complete registration, we will verify and confirm your spot. Once this has been completed, you will receive a confirmation email. This will include a calendar invite to add to your schedule. You will receive a follow up email both the day before and the morning of the event with a link to access the live stream.

I tried to register, but it didn't go through. Can I still attend?

If you tried to register but were unable to for technical reasons, please make sure that the email address you are using is your work email. If you are still experiencing issues, please contact TikTok Events at euevents@tiktok.com

What language will the event be delivered in?

Please see the agenda for full confirmation of each session's language. Our main stage sessions will be delivered in English, with vertical-insight sessions on the local language stages delivered in English, French, German, Italian and Spanish.

Will this event be recorded?

Yes, the event will be recorded and shared afterwards with our RSVP lists for on-demand access.

How do I access the event?

When you complete registration, we will verify and confirm your spot. Once this has been completed, you will receive a confirmation email. This will include a calendar invite to add to your schedule. You will receive a follow up email both the day before and the morning of the event with a link to access the live stream.

I tried to register, but it didn't go through.
Can I still attend?

If you tried to register but were unable to for technical reasons, please make sure that the email address you are using is your work email. If you are still experiencing issues, please contact your sales POC who extended the invite to you.

What language will the event be delivered in?

The webinar will be delivered in Thai.

Can I transfer my invite to my colleague?

As this is an invite-only event, please inform your Sales POC who extended the invite to you on additional colleagues joining. They will be able to sign up with the same link.

The day we've all been waiting for